Twitter has become one of the hottest social products in the last few years. From celebrities to intellectual gurus, everyone can now follow these individuals and be passed down some very interesting pieces on information.
However, with everyone on Twitter trying to build their own personal brand and establish them self as a point of interest, information is becoming increasingly redundant and in turn less valuable.
I personally follow a group of individuals that tweet information on design, startups, and hacking related news. What I have found over the last few month’s though is that every new source I find (follow) is just either retweeting someone I already follow, or tweeting a link to an article that everyone else has tweeted already.
Twitter’s relationship graph is like a pyramid. The players at the top have most of the followers and as they pass down information those tweets get retweeted or passed on, as if it where their own, to the next level and so on and so forth. If you happen to find yourself at the bottom level of this pyramid you better be prepared to digest the same tweets over and over.
The problem this system has is it is becoming increasingly difficult to post relevant new information and content on the web. To some this is a good thing, we have been able to revolutionize the way information is passed and shared. I agree, but only to a point. Soon we will realize we are getting over whelmed by the same information every day.
Without appropriate filters and the ability to digest this information, the value of every post (tweet) will become less valuable.
A possible solution for a natural filter would be giving the users the ability to rate information (tweets) and further more processing those ratings to create ranking for the individuals themselves.
Twitter has tried to create a solution for this using their “Top Tweet” badge that is given to tweets that get pulled out by an algorithm. They get chosen based on retweets, which has two inherent problems.
One, retweeting a tweet to make it more relevant means you most flood the information stream with the same tweet just too promote that first tweet. Also, this tells us nothing about a user as a source, just information about that one tweet.
With a ranking system users will be able to see who is on top of the pyramid and who is not. To further filter down information users can be ranked based on a trending hash tag (#).
Let’s say “#CES” is trending on Twitter.
I can assure you there will be a ton of tweets using that hash tag, however how do I find the most relevant ones (most valuable) tweets. By allowing users to rate tweets a natural ranking will occur allowing users the ability to find the most useful and relevant information.
By providing a crowd sourced solution to filtering the better tweets from the rest, and the better users from the rest it makes twitter much more manageable and useable.